It all comes down to marketing. Tim Sylvia never had a good PPV draw.. he was regarded by most as a boring champion. UFC pays Randy a load of money to come back to dethrone him.. do you think it was about Randy wanting to get back in the game, or do you think the instant title shot was Zuffa's way of trying to get back a champ who the fans adored and who could boost buyrates?
The thing is, the UFC is not a league. The UFC is a promotion. Sometimes guys who deserve title shots don't get them due to marketability I feel. Look at Lyoto. Great record, but is a counterfighter and many people find him to be dull and boring.
Look at TUF.. you have a great guy marketingwise in Rampage.. but instead of let him have a few fights they hold him out until the end of TUF so he can face another star of the UFC.. another guy who has had massive marketing push since TUF 1, and a guy who even casual fans recognize and root for. At the end of the day, it all comes down to financial intrests. Can't say I agree but I understand that it is a business and sometimes the fans wishes come second to the allmighty dollar.
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