I totally agree with Aika. It's about marketability, which is why I don't understand why they don't market Rampage more. Rampage was a huge fan favorite and some say Superstar to the Japanese audience. They made toys for h im, etc.
I dont' know why they dont market him better. He has a colorful personality and is hillarious, and BTW brings a damn good fight everytime out.
I guess they figure since they put him on as a coach for TUF, that's all the marketing he needs right now.
I honestly see Ramapge being huge if the UFC just invested more time and advertising into h im.
On the question of if they choose their champs? No. Because The UFC has a habit of bringing in guys that have beaten their champs before either in Pride or another org.
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