They can never pick and choose, it's a fight and anything can happen. But the UFC most certainly does have an idea as to who they would like to have as a champion and what fights would sell better then most. Did Tito Ortiz really deserve a title shot after winning a close decision against Griffin, and beating Shamrock two times in a row? Probably not but they wanted to set up the rematch between him and Liddell in December and the buy rates went through the roof. When Sylvia beat Arlovski in their second match, he was granted an immediate rematch cause who wanted to see Sylvia as the champ with all do respect? Take Machida for example as well. Every person they throw at him he defeats and he has still yet to get a title shot, mean while if Liddell prob. beats his next opponent he will get another crack at the belt.
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"And it is all over!"
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