Well, as long as the price doesnt go way up and we are left with no other place to get the DVD's other than through the UFC website, then its not too bad. I mean, it is their product and if they can bring it to market and distribute it via their website all the while cutting the distributers out of the picture, then why not? It is a sound business practice by them and it will provide them more profits. In theory, it could actually lower the cost to the customers since there wont be a "middle man" in the picture to take part of the profits. If the UFC can keep the production costs to where they were and just offer the DVD's through their website, then they should be able to pass on the savings to their customers. Wheather or not they would actually do that is another matter all together though....so who knows...
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