Pride has enjoyed a level of success that the UFC has only recently attained. They could afford to pay their fighters better and had the reputation to attract fighters. Also fans are a lot more respectful in Pride and that attracts some fighters. To address your specific example, Pride just has the best HWs in the world and a deeper HW division. When it comes to Pride vs UFC as far as divisions go, it really depends on which division we're talking about. Plus the UFC is the new cool thing. So naturally some people who were involved in the sport before this boom need something to look down on the new fans for. Their ignorance of Pride is the perfect ammo. There are really countless reasons, as most have said it's a pretty worn out subject.
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